Victor Garcia, the founding director of Cincinnati Children’s trauma services and a professor of surgery and pediatrics at the University of Cincinnati School of Medicine, will give a public lecture at the UO this month titled “The Reason Why We Haven’t Solved the Gang Violence Problem: The Power, Potential and Imperatives of Entrepreneurship.”

The lecture — which is free and open to the public — will be at 6 p.m. May 12 in Room 312, Lillis Hall.

In addressing the problem of gang violence, Garcia will focus on themes of social entrepreneurship, sustainability, innovation engineering, marketing, social systems, race relations and removing bullets from children. Ultimately, he will discuss how gang violence affects the physical and social health of communities from his perspective as a surgeon — and how it can be stopped.

In 2014, Garcia gave a TED talk on a similar subject to the one he will address at the UO. The talk was titled “A System of Violence” and took place at Xavier University in Cincinnati.

Garcia’s talk at the UO is sponsored by the Lundquist College of Business Department of Marketing, the American Marketing Association and the CEO Network.

—By Nathaniel Brown, University Communications intern