The UO’s efforts to reach more potential students and their families through a new marketing campaign, including a newly launched web page redesign, caught the attention of national media recently.

The Associated Press ran a lengthy article, picked up by many other news outlets, highlighting the four-year campaign that is getting a boost from this year’s successful football season. Tim Clevenger, the UO’s associate vice president for communications, marketing and brand management, said the idea was to parlay athletics success into greater attention for the university’s academic programs.

As the article points out, early signs are encouraging. Following the debut of an ad that aired during the Rose Bowl, and that will run again during the College Football Playoffs championship game, traffic to the academics information page doubled, UO web traffic quadruped and traffic from the home page to the admissions page jumped sixfold, the AP said.

"So it's very clear that the broad awareness that our team brings is translating to people checking out the university and finding out about us," Clevenger said.

To read the entire article, see “Oregon Capitalizes on Championship Run With Brand Campaign.”