After logging a million unique Facebook page views and 100,000 views of its new home page, the UO is bracing for a surge of interest from prospective students and potential donors in the wake of its record-setting football season.

The potential is outlined in a Monday, Jan. 5, story in The Oregonian. UO officials told the newspaper the heightened interest should translate into tangible benefits both in applications and gifts to the university’s recently launched $2 billion fundraising campaign.

Roger Thompson, the UO’s vice president for enrollment management, said a New Year’s Eve recruiting event in Santa Monica drew a packed house of more than 500 potential students and their parents. Michael Andreasen, UO vice president for advancement, also met with past and potential donors at a pep rally that drew 61,000 hits on Facebook.

Similar events will be held in Dallas during the run-up to the College Football Playoff championship game, which will be held Monday, Jan. 12.

To read the entire article, see “UO game plan to monetize ‘Mariota Magic’ reaches from Eugene to California, Texas.”