Biography:

Kelli Matthews is an academic expert in crisis communication, crisis management and social media use among teens and young adults. She trains individuals and organizations on the art of social media. Her research analyzes trends in social media, and crisis communications strategies for businesses and brand management. Among her many classes, she trains incoming athletes how to build a brand and effectively represent themselves and the university through social media.

Recent Media:

• Some players use their Super Bowl platform to make a super impact in their community (National Public Radio, Feb. 12, 2022)
• Explosion in New Hampshire quarry latest gender-reveal stunt gone wrong (ABC News Online, April 25, 2021)
• Major boost in firefighting staff to arrive at Holiday Farms Fire this weekend (KVAL-TV, Sept. 10, 2020)
• Amazon irks states by refusing to say how many workers are sick (Bloomberg Law, May 12, 2020)
• PR expert offers best practices for aviation business crisis communications (Flying Magazine, March 24, 2020)
• Boeing is doing crisis management all wrong – here’s what a company needs to do to restore the public’s trust (The Conversation, March 25, 2019)
• Elon Musk backs #DeleteFacebook, and Tesla's and SpaceX's Facebook pages vanish (Los Angeles Times, March 23, 2018)
• Social media means to an end (The Bulletin, Oct. 10, 2015)
• 2016 announcements create unique Facebook maps (USA Today, June 2, 2015)
• Oregon Ducks hunt fake social media accounts of Marcus Mariota, more thanks to fans and athletes (The Oregonian, Nov. 14, 2014)
• Biddy the Troutdale hedgehog achieves Instagram fame (The Oregonian, June 30, 2013)