UO marketing prof explores how two sensory perceptions play a role when brands surprise consumers with something new.

Eric Mentzel will do vocal coaching, teach a seminar and direct an ensemble of singers and instrumentalists.

UO study that started in an honors economics course goes on to find when the state's property tax rules impact student test scores.

UO geologist Ray Weldon says including induced earthquakes in building codes was a contested issue that led to one-year forecast.

Director of the UO's Center for Cyber Security and Privacy will lead four-year project called oSAFARI to identify costly online frauds.