The campaigns hope to use the power of crowdfunding to raise money for a variety of programs that serve students and the community.

Marketing professor Troy Campbell says both men are tapping into deeply held beliefs people were once afraid to voice.

Short for hack marathon, the hackathon is an intense weekend where student teams develop digital gaming prototypes.

Studies by the UO's Aparna Sundar show ‘green’ colors in a logo influence buyer perception of environmental friendliness.

The gift from emeritus professor of marketing Roger Best and his wife, Robin, will help support research, publishing and teaching.