Short for hack marathon, the hackathon is an intense weekend where student teams develop digital gaming prototypes.

Studies by the UO's Aparna Sundar show ‘green’ colors in a logo influence buyer perception of environmental friendliness.

The gift from emeritus professor of marketing Roger Best and his wife, Robin, will help support research, publishing and teaching.

Vineet Bhagwat nabs the prize for a study with two others on risk-taking by CEOs who lived through natural disasters as children.

UO study suggests that both consumers and marketers need to be thoughtful about combinations and messaging.