Innovations by 'exciting' brands are more acceptable
UO marketing prof explores how two sensory perceptions play a role when brands surprise consumers with something new.
UO marketing prof explores how two sensory perceptions play a role when brands surprise consumers with something new.
Eric Mentzel will do vocal coaching, teach a seminar and direct an ensemble of singers and instrumentalists.
UO study that started in an honors economics course goes on to find when the state's property tax rules impact student test scores.
UO geologist Ray Weldon says including induced earthquakes in building codes was a contested issue that led to one-year forecast.
Director of the UO's Center for Cyber Security and Privacy will lead four-year project called oSAFARI to identify costly online frauds.
The program will provide students a comprehensive understanding on the social, historical and political framing of disability.
The council’s fellowships are designed to prepare higher education faculty and staff for leadership positions in university administration.
UO research identifies genes that aid muscles and blood vessels after exercise and finds 795 genes that are dulled by the use of antihistamines.
The awards stimulate promising research and scholarly activity by scholarship and creative projects across the university.
The plan will allow honors students to earn both degrees in six years instead of the usual seven.