Biography:
Freeman Wu is an academic expert in consumer behavior whose research focuses on social influence, consumer–technology interactions, and aesthetics and design. His work examines how social influence shapes consumption, how digital technologies and social media affect interpersonal dynamics, and how aesthetic considerations guide consumer decision-making.
Recent Media:
- Your friends probably hate it when you take videos of a concert, study suggests (KGW, Jan. 19, 2026)
- ‘Documenting penalty’? Study co-led by UO finds recording shows could have negative social impact (KOIN, Jan. 13, 2026)
- Should influencers think twice before disabling their comments? (The Washington Post, Sept. 4, 2024)