The International Collegiate Licensing Association (ICLA) announced this month that UO’s Director of Marketing and Brand Management Matt Dyste will be inducted into the ICLA Hall of Fame.

A past president of ICLA, Dyste has worked for the UO for 20 years managing the university’s licensing and trademark activities. 

Dyste is among three inductees to the ICLA Hall of Fame this year. In a press release, ICLA President Marty Ludwig recognized each individual as having made significant contributions to the licensing industry.

“They are certainly among the very best and brightest, and have many more years ahead to inspire our members to further innovate and adapt to changes in resources and technology over time,” said Ludwig.

ICLA provides educational and networking opportunities for the profession of collegiate licensing.

The induction will take place during the Association's Annual Convention in June.