The University of Oregon men’s basketball team got knocked out  in the third round of the NCAA Tournament, but the university's Twitter account made the Social Currency Index Elite 8.

As calculated by Insightpool, the UO's “social currency” ranks seventh among universities that participated in this year’s NCAA tournament.

The Social Currency Index is intended to offer “a deeper analysis on how universities are leveraging Twitter and the wide array of touchpoints the platform facilitates,” such as follows, retweets, favorites and lists, according to a blog post on the Huffington Post by Adam Wexler, founder and chief strategy officer of Insightpool.com.

-by Tim Christie, Office of Public Affairs Communications