Lundquist College of Business

Curious how brands get tied to major sports events?
Applying movie rental to purchase can be profitable, study finds
Researchers take on consumer frustration and find such conversions can pencil out
UO students reimagine transportation with Arcimoto
They are working with the electric vehicle manufacturer to launch a rental program
Research shows investors take stock of Super Bowl advertisers
Stock in companies that advertised during the game surged in areas with a team playing
Researchers turn to stones to find the ancient origin of Bitcoin
Two professors find parallels between old rock discs and the new digital currency
Study: Treaties help developing economies spur investment
UO finance prof and colleagues say the pacts double chances of cross-border mergers