UO business students embrace real-world projects in Oakridge
Students gain experience while helping promote the Oregon town and its small businesses
By Sherri Buri McDonald
Photos courtesy of Jara Mouracade, Ruby Michelon and Kathleen Dillon
February 17, 2026
Jara Mouracade wanted to do it up big for the winter holidays at the Westfir Lodge near Oakridge. But as the lodge’s new owner, she wasn’t sure how to pull it off.