Lundquist College of Business

Study says blockchain could help combat AI misinformation
Here’s how sports brands can appeal to fans in the metaverse
A UO sports industry expert zeroes in on the most effective and engaging strategies
Study explores outcomes when politicians talk to businesses
UO profs find stock prices of politically active firms move more after big announcements
$10M gift will boost UO’s innovation and entrepreneurship efforts
The Cameron family’s donation will aid the Lundquist College of Business and Knight Campus
Energy-cutting efforts by big firms, partners see mixed results
But longer-term contracts with smaller manufacturers can improve outcomes, study says
University of Oregon partners with global eco-textile company
NTX will open its first U.S. location near UO Portland, giving students new opportunities

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