Lundquist College of Business

Ducks hatch business start-ups with help getting off the ground
Warsaw sports business students set record for Case Cup wins
The victory marks the Ducks’ fourth championship in the event, the most of any university
Do you think you know UO research? Take the quiz in the new OQ
The spring issue of Oregon Quarterly also delves into mentorship, entrepreneurship and more
Students cuff tax 'cheats' in mock IRS criminal investigation
The simulation gave Ducks in the Lundquist College of Business a taste of the real thing
Big brands benefit when ads are racially diverse, study finds
Diversity that goes beyond mere representation is key to successful inclusive advertising
Here’s how sports brands can appeal to fans in the metaverse
A UO sports industry expert zeroes in on the most effective and engaging strategies