Lundquist College of Business

Sports product management students focused on cost and quality using their own production line
Associate professor David Wagner wrote about the harm caused by daylight saving time
Craig Leon wrote for The Conversation about how U.S. Olympians fund their way to the games
UO prof T. Bettina Cornwell probes how consumers remember, right or wrong, who sponsored an event
Bettina Cornwell also liked Toyota’s ads but gave a thumb’s down to Pepsi and Pringles