Lundquist College of Business

UO prof T. Bettina Cornwell probes how consumers remember, right or wrong, who sponsored an event
Bettina Cornwell also liked Toyota’s ads but gave a thumb’s down to Pepsi and Pringles
A $1 million gift from Grant and Suanne Inman is matched by the Presidential Fund for Excellence
Faculty scholars offer glimpses into the ways the world will change
Differing ideas about the benefits helped the field grow rapidly, a new paper finds